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Festival of Media Global Awards 2012 Winners

Entries for The Festival of Media Global Awards 2013 are now open. Get inspiration from last year's winners below, and get your entry to this year's event in by 11th January for the Early Bird booking offer, or in time for the final deadline of 1st February 2013. Click here for more details on how to enter.

If you are not already a Cream member, see more inspiring case studies to help prepare your awards entry by subscribing to Cream now for a 50% discount (so you pay just £399.50). Just quote 'HALFPRICE' when you subscribe to Cream before 1st February.

BEST ENTERTAINMENT PLATFORM

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Supercar Showdown

  • Shannons
  • Australia
  • 2011

Shannons updates its image with a turbo-charged TV property.

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BEST COMMUNICATIONS STRATEGY

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Tea Time - Your Muslim neighbours next door

  • Antirasistisk Senter
  • Norway
  • 2011

To engage contact between native and Norwegian Muslims, an open house campaign encouraged people to pop to their neighbours for some tea.

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BEST TARGETED CAMPAIGN

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Office War

  • NERF
  • Germany
  • 2011

The Nerf Office War campaign aimed to get office workers using Nerf Blaster toys through product placement in a popular TV show.

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BEST USE OF DIGITAL LANDSCAPE

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Le Club Perrier

  • Perrier
  • France
  • 2011

Perrier launched a digital room via YouTube with an evolving video which changed according to how many people were viewing the content. p>

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BEST CONTRIBUTION TO A CAMPAIGN BY A MEDIA OWNER

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Making of a superstar

  • Lux
  • India
  • 2011

A multi brand project celebrates a key date for three Latin American countries.

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CREATIVE USE OF MEDIA AWARD

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Night Hammer

  • Colgate
  • India
  • 2011

Colgate educates consumers about the importance of brushing at night.

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THE EFFECTIVENESS AWARD

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Bridging the generation gap

  • Polident
  • China
  • 2011

Guilt and the 'empty nest' phenomenon help deliver some dazzling sales results.

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BEST EXPERIENTIAL CAMPAIGN

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Danger! Dog poop!

  • Mokesh
  • Israel
  • 2011

Dirty pavements help to promote an anti-landmine message on a micro-budget.

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Share a coke

Share a Coke

  • Coca-Cola
  • Australia
  • 2011

This Coca-Cola campaign allowed consumers to personalise their own cans and share a coke with friends through the use of digital, outdoor, on-pack and traditional media.

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PUBLIC SERVICE AWARD

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Tea Time - Your Muslim neighbours next door

  • Antirasistisk Senter
  • Norway
  • 2011

To engage contact between native and Norwegian Muslims, an open house campaign encouraged people to pop to their neighbours for some tea.

Read more

BEST USE OF CONTENT

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The castaway diary

  • Ciel
  • Mexico
  • 2011

Ciel promoted their new environmentally friendly bottle design through an online video blog.

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BEST USE OF EMERGING TECHNOLOGY

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Light powered watch, light powered media

  • Titan
  • India
  • 2011

New watch power technology is brought to life in online, outdoor and guerrilla media channels.

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BEST ENGAGEMENT STRATEGY

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Eyes of Arabia

  • Olay
  • UAE
  • 2011

SMS technology gives sociable Venezuelans a taste of smartphone capabilities.

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BEST SOCIAL MEDIA CAMPAIGN

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Killzone 3

  • Playstation
  • UK
  • 2011

Playstation engaged core gamers with an online challenge through an 'Ultimate Recruits' Boot Camp to promote their new first person shooter game, Killzone 3.

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BEST USE OF MOBILE

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Coin Hunting

  • McDonald's
  • Denmark
  • 2011

McDonald's created a digital currency on its Facebook page where customers could collect enough coins to buy products.

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CAMPAIGN OF THE YEAR

tea time - muslims

Tea Time - Your Muslim neighbours next door

  • Antirasistisk Senter
  • Norway
  • 2011

To engage contact between native and Norwegian Muslims, an open house campaign encouraged people to pop to their neighbours for some tea.

Read more

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  • Mitsubishi
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