The Festival of Media Global 2013 Awards Winners

For the full list of winners and shortlisted entrants visit The Festival of Media Global 2013

Best Communications Strategy

Kissanpur - World's First Crowd Sourced Tomato Farm

Kissanpur - World's First Crowd Sourced Tomato Farm

Kissan l India

Hindustan Unilever's ketchup brand Kissan employs integrated media to differentiate itself in a memorable way.

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Best Contribution to a Campaign by a Media Owner

Fusion Journeys, Emirates Airlines

Fusion Journeys, Emirates Airlines

Emirates l Global

Emirates brings travellers and cultures together.

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Best Digitally Integrated Campaign

Polar Bowl

Polar Bowl

Coca-Cola l USA

Coca-Cola goes beyond the old “epic ad” Super Bowl model to engage viewers on the second screen.

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Best Engagement Strategy

British Airways 'Don't Fly, Support Team GB'

British Airways 'Don't Fly, Support Team GB'

British Airways l UK

British Airways urges Britain to stay at home to support Team GB during the Olympics 2012.

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Best Entertainment Platform

ASOS #bestnightever

ASOS #bestnightever

ASOS l UK

ASOS uses urban stars to convert the ‘Best Night Ever’ into its best sales results ever.

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Best Event/Experiential Campaign

Steal Bansky

Steal Banksy

Art Series Hotels l Australia

A boutique hotel chain boosts off-season occupancy by encouraging guests to steal original artwork.

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Best Launch Campaign

Ikea's Magic Mittens

Ikea's Magic Mittens

IKEA l Norway

Ikea tackles a cold winter in Norway with touch-screen mittens for its first iPad catalogue.

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Best Social Media Campaign

Follow2unfollow

Follow2unfollow

Puerto Rico Government l Puerto Rico

Puerto Rico creates the first Twitter campaign that uses real tweets from real inmates as a crime deterrent.

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Best Targeted Campaign

Kleenex Flu Predictor

Kleenex Flu Predictor

Kleenex Balsam l UK

Kleenex predicts flu outbreaks at city level, in real-time.

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Best Use of Content

SAP A La Tortrix

SAP A La Tortrix

Tortrix l Guatamala

Tortrix reminds Guatemalans their customs and ways of speaking.

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Best Use of Emerging Technology

ASOS #bestnightever

ASOS #bestnightever

ASOS l UK

ASOS uses urban stars to convert the ‘Best Night Ever’ into its best sales results ever.

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Best Use of Mobile

Wheel: One Missed Call

Wheel: One Missed Call

Wheel l India

Wheel reaches out to the rural India through the 'missed call' concept.

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The Creative Use of Media Award

Polar Bowl

Polar Bowl

Coca-Cola l USA

Coca-Cola goes beyond the old “epic ad” Super Bowl model to engage viewers on the second screen.

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The Effectiveness Award

I have already died

I have already died

ALS Foundation l The Netherlands

The ALS Foundation Netherlands increases donations used to fund medical research on the disease and possible cures.

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The Public Service Award

First Ever Portable Water Billboard

First Ever Portable Water Billboard

University of Technology and Engineering (UTEC) l Peru

Through innovative technology billboards give water to the families in Peru.

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The BRAVES - Best Branded Entertainment

The Journey of Hope

The Journey of Hope

KFC Add Hope l South Africa

KFC raises awareness for the hunger of South African underprivileged children.

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Campaign of the Year

ASOS #bestnightever

ASOS #bestnightever

ASOS l UK

ASOS uses urban stars to convert the ‘Best Night Ever’ into its best sales results ever.

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