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Cream in Focus: The Asian evolution

by Devina Joshi, creamglobal.com, 31 January 2013, 12:00 AM

The Asian consumer mindset is changing. From a model of meek acceptance, markets in Asia are now constantly demanding better, faster, trendier brands. Asian media consumption too has undergone a major transformation with digital media growing exponentially, making it a vital part of a marketer's media plan for reaching out to the growing consumer class in the region.

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