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An on-pack recipe book is the product of a partnership between Danish Bacon and Delicious magazine
Yellow Pages infiltrates the whole of London in an attempt to win back lost young customers.
A challenger MP3 brand tries to take on Apple with a widespread music sponsorship strategy
A Portuguese supermarket does social responsibility on a grand scale, gaining media owner and celebrity support.
A mobile billboard complete with portable misting station and fans promotes McDonald's Iced Coffee.
Motorola creates memorable print ads by reflecting not just the ad but also the surrounding editorial
Radio countdowns, festival sponsorship and homepage takeovers reminded people to tune in to Comedy Central.
Activia encouraged consumers to take part in a 14-day challenge to prove its health benefits.
An online trading game was created to encourage city traders to learn more about iShares' Exchange Traded Funds.
A watch company helps TV viewers plan their evenings and creates a new ad format in the process.
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Radiators, those unobtrusive friends, hiding in the corners of our homes, offering nothing but the cast iron guarantee of heat... Cast iron, you say - get rid of it! Such has been the attitude of the home makeover crowd, keen...
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