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A chocolate dessert brand uses careful targeting to reach only people who have recently broken up with their partner.
Convenience store attempts to spread a little happiness with Facebook and free products
Underhand ambient strategy delivers strong ROI and sales figures
Lego looks to engage the next generation.
The UK Government looks to reach out to the urban generation.
Kozel encourages drinkers to become brand advocates.
Miller Lite celebrates epic sporting moments with a live TV ad on ESPN
MasterCard drives usage by offering a free magazine to consumers who pay with their cards.
Tylenol aims to improve its consumers’ quality of life.
FIFA 08 launch focuses on the giving Russians the power to change match results.
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The truth is, people like to help but don't want to go out of their way to do so. That is what makes this idea from Pavegen so ingenious. Specially designed paving slabs are compressed as passers-by walk on top...
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Water wastage might not be your number one concern when on the toilet, especially if doing a number two at the time, but Chinese designer Dang Jingwei has come up with a novel way of being green while on your...
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In the wake of the Haiti disaster, Cream looks at how different organisations have employed innovative techniques to raise funds.
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