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Marui launched a new upmarket store with a memorable campaign based on the concept of "Fashion Therapy".
Sony develops a revolutionary way of watching video content on mobile for the release of Japanese singer JuJu’s single
A collection of interviews with Japanese women inspires potential customers.
Tokyo encourages its people to welcome the 2016 Olympic Games.
Japan's Asahi newspaper relaunched itself by making all its print ads move.
Hitachi makes its washing machine a movie star.
Philips is positioning its new Aurea TVs as a status symbol, targeting fashion media and design influencers
H�agen Dazs invites Japanese consumers to experience classical music, luxury beds and its new Dolce premium flavours.
A urinal game both online and in men's toilets helps promote Fumakilla
A blog sidebar ad helps promote an educational game to teach Japanese traditional characters
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A dream team of industry pioneers from around the world share their expert opinion
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As this blog demonstrates, global brands sometimes shoot themselves in the foot because they do not take local culture difference and sensitivity into account. However there is such a thing as being TOO oversensitive. Google's strategy in China has been...
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Radiators, those unobtrusive friends, hiding in the corners of our homes, offering nothing but the cast iron guarantee of heat... Cast iron, you say - get rid of it! Such has been the attitude of the home makeover crowd, keen...
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