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08/03/2010 Cream's latest Insight Report examines Toyota’s handling of its recall crisis and compares it to other brands’ reputation management strategies. More
03/03/2010 GQ, the men's lifestyle magazine brand, is teaming up with Citroën to launch a concept hybrid car. More
19/02/2010 UK - Marmite and Fiat have become the first brands to make use of sampling engagement ads on Facebook in the UK. More
09/02/2010 GLOBAL – Japanese car manufacturer Toyota has suffered another setback this week as the firm announced a recall its hybrid-fuel Prius model. More
02/02/2010 Sporting events preserve the concept of event television. Has Pepsi got it wrong? More
29/01/2010 GLOBAL - Toyota is planning a series of marketing communications to help car dealers cope with its big recall crisis. More
23/12/2009 USA – Ford will turn its vehicles into rolling wifi hotspots when it introduces the second generation of its SYNC in-car connectivity system next year. More
18/12/2009 LOS ANGELES - Simon Fuller , music manager and creator of shows including American Idol, is to launch a global web reality show called “If I Can Dream”, bypassing TV in favour of Hulu and sponsored by brands including Ford and Pepsi. More
14/12/2009 GLOBAL - Green benefits have little impact on a consumer purchase decision, according to a global sentiment survey conducted by Textappeal. More
24/11/2009 UK - Nearly half of consumers in the UK find TV ads to be the most influential form of car advertising More
Car manufacturer uses consumer insight and humour to target dog owners.
Nissan boosts its credentials amongst winter sports fans with an iPhone app
Land Rover tackles intellectual terrain with international language brainteasers.
Mobile truck advertisement drives sales up 28%
Sixt uses some silver iodide and Top Gun imagery to treat Europe's wettest city to perfect weather for convertibles.
Peugeot designs a cinema campaign to connect with its traders.
Toyota creates a font using the movements of a car to launch the Toyota iQ
Suzuki rebrands an entire gas station, offering people a 30% discount off their fuel
Fiat uses a human rights issue to promote its lancet model.
Toyota goes green-fingered to promote its Prius.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:
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I have no idea, but who needs drugs when you've got things like this on TV:
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