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Huggies educates parents-to-be with virtual pregnancy
Johnson's Baby Oil drives product usage by promoting the product in cinema screenings with creche facilities
Johnson's partners with a baby network to keep mum's loyal to the brand
Huggies targets fashionable young mums with its denim nappy range.
Oral-B helps mums to get kids to brush their teeth
Huggies changes Colombians' perceptions of the brand as an expensive "gringo" brand through a link up with a local comedy troupe.
Pregnant women become walking billboards to promote a new range of Tomy toys
An online retailer selling baby products gains a huge uplift in sales through a sophisticated search campaign
A disposable diaper brand drives loyalty among expecting mothers with a baby count-down widget
A nappy brand stands out from the crowd by creating baby baptisms
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Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:
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Water seems fairly innocuous, doesn't it? Well every year unsafe water causes the death of 8m people. To show that such a normal substance can be so lethal, BDDP Unlimited created a wall of water installation on World Water Day....
I have no idea, but who needs drugs when you've got things like this on TV:
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