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19/01/2010 UK - Cadbury is to be taken over by the US food giant Kraft after its board approved a new increased bid. More
Reese’s risk new marketing platform and achieve spookily impressive results over Halloween.
Wrigley recaptures the youth market and challenges conventions with excellent results.
Cadbury uses micro-blogging in short, sharp gum giveaway.
Cadbury launches a digital treasure hunt in a bit to drum up interest for its Creme Eggs
Wispa delivers a dedicated website for its fans
Green and Blacks launches an online contest to create art from its packaging.
KitKat creates an elaborate hoax that sees the face of Jesus appear in a chocolate bar
The Easter Bunny blazes a fashion trail for Cadburys latest product
A branded radio competition offered listeners the chance to win increasing amounts of money.
Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.
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Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:
Olivia Solon
Water seems fairly innocuous, doesn't it? Well every year unsafe water causes the death of 8m people. To show that such a normal substance can be so lethal, BDDP Unlimited created a wall of water installation on World Water Day....
I have no idea, but who needs drugs when you've got things like this on TV:
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