Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.
Close
Advanced search
23/03/2010 UK - PepsiCo UK & Ireland has announced its commitment to provide healthier products for consumers in a bid to address public concerns about health and obesity. More
19/03/2010 GLOBAL - Drink brand Lipton Ice Tea is leveraging the profile of a Hollywood actor for its global TV ad campaign promoting positivity. More
10/03/2010 UK - Coca-Cola Enterprises and Diageo Great Britain have teamed up to launch their biggest joint marketing campaign to date, in a bid to drive spirit and mixer sales in pubs and supermarkets. More
12/02/2010 UK - Sugar-free consumers get more for their money. More
12/02/2010 GLOBAL - BBH uses a different pitch strategy to send Sprite global. More
02/02/2010 Sporting events preserve the concept of event television. Has Pepsi got it wrong? More
08/01/2010 USA - Coca-Cola has unveiled a new flavour for its Glaceau Vitaminwater drink called Connect, after a promotion run on social network site Facebook. More
04/01/2010 USA - PepsiCo has unveiled details of its DEWmocracy programme; an open communications platform that challenges consumers to shape the direction of the brand. More
22/12/2009 USA - Pepsi has launched the Pepsi Refresh Project, a crowdsourced marketing effort to revamp US communities. More
18/12/2009 LOS ANGELES - Simon Fuller , music manager and creator of shows including American Idol, is to launch a global web reality show called “If I Can Dream”, bypassing TV in favour of Hulu and sponsored by brands including Ford and Pepsi. More
Japanese winter sports enthusiasts treated to branded loo-luge experience
Tropicana becomes Canada’s National Provider of Brighter Mornings
Water company uses AR to create Wii-style gaming experience.
Pepsi create its own brand ambassadors in China with music talent show.
Red Bull attempts to set the record for the longest ever freefall skydive, set 50 years ago
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name
The UN and the IAA team up to create a sustainability marketing campaign centred around the Climate Change Conference in Copenhagen.
BC Dairy Foundation uses reverse psychology to promote the benefits of milk.
Nespresso relies on exclusivity and ethics to drive sales.
Coke launches a global campaign to define happiness.
If you have a subscription code and are visiting Cream for the first time, click here to register.
Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
Stuck for ideas? Use our automated inspiration tool.
A dream team of industry pioneers from around the world share their expert opinion
Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:
Olivia Solon
Water seems fairly innocuous, doesn't it? Well every year unsafe water causes the death of 8m people. To show that such a normal substance can be so lethal, BDDP Unlimited created a wall of water installation on World Water Day....
I have no idea, but who needs drugs when you've got things like this on TV:
Cream guides that help you navigate the changing communications landscape.
Playing nicely when going head to head with another brand in public.
Latest news
Latest case studies
Best ROI case studies
Latest Campaigns of the Week
Latest digital case studies
© C Squared Holdings Ltd.
115 Southwark Bridge Rd, London, SE1 0AX.
Registered Number: 4381130 VAT REG NO: GB799 3995 30
Made with Fantastic Thinking