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Latest Case Studies

  • Parallel lines

    Parallel lines

    • Philips
    • UK
    • 2010

    Philips enlists top directorial talent and a YouTube first to promote home cinema system.

    Rated zero stars
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  • Crowdsourcing power

    Crowdsourcing power

    • Duracell
    • USA
    • 2009

    Duracell gets people to pedal-up some New Year’s Eve power.

    Rated zero stars
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  • Hopping mad

    Hopping mad

    • Sony Ericsson
    • Global
    • 2009

    Sony pumps up space hoppers as part of its Spark Something campaign

    Rated zero stars
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  • Supersized ambient campaign

    Supersized ambient campaign

    • Panasonic Lumix
    • UK
    • 2009

    Panasonic plays with perspective.

    Rated zero stars
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  • Space chair

    Space chair

    • Toshiba
    • USA
    • 2009

    Toshiba sends a chair into space.

    Rated zero stars
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  • Puppet projections

    Puppet projections

    • Nikon
    • Japan
    • 2009

    Nikon showcases its projection technology by rigging up two pop stars with 12 projection cameras

    Rated zero stars
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  • Twilight football

    Twilight football

    • Sony
    • Global
    • 2009

    Sony organises seven football games around the globe to promote its low-light camera.

    Rated zero stars
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  • Picture perfect promotion

    Picture perfect promotion

    • Kodak
    • Global
    • 2008

    A written and photographic blog on the Olympics is a subtle promotion for Kodak.

    Rated zero stars
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  • In war with Apple

    In war with Apple

    • ZDF
    • UK
    • 2004

    A challenger MP3 brand tries to take on Apple with a widespread music sponsorship strategy

    Rated zero stars
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  • Holding up a mirror

    Holding up a mirror

    • Sony
    • Latvia
    • 2007

    Sony boosted sales of its HD products by reflecting their picture quality with giant mirror billboards.

    Rated zero stars
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  • Global
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Holy chocolate!

Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:

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Water seems fairly innocuous, doesn't it? Well every year unsafe water causes the death of 8m people. To show that such a normal substance can be so lethal, BDDP Unlimited created a wall of water installation on World Water Day....

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Can someone please tell me what this is all about?

I have no idea, but who needs drugs when you've got things like this on TV:

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Take on the competition

Playing nicely when going head to head with another brand in public.

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