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17/12/2009 EUROPE - The European Institute of Innovation and Technology (EIT) has chosen climate change, sustainable energy and information and communication technology as the subjects of its first three programmes More
Shell launches the world's first multimarket interactive TV campaign with the same red button experience in three different countries.
A powerful engine lubricant is promoted to US truckers with a CD of country hits
Bike riders are connected up to a special build to provide the power to light up BC Hydro's festive reindeer.
Spanish holding company Acciona reaches investors by dominating, not one but six key titles as the solus advertiser for a day.
Esso created a new media format through which they promoted their "On the Run" sandwich line, during sporting and news programmes.
Shell targets key groups of opinion formers and helps boost its credibility.
By converting bus shelters into 'petrol stations' in Hong Kong, OMD were able to create standout for the newly merged Esso / Mobil brand.
Powergen sponsors a range of children's bedtime stories on Classic FM.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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A dream team of industry pioneers from around the world share their expert opinion
Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:
Olivia Solon
Water seems fairly innocuous, doesn't it? Well every year unsafe water causes the death of 8m people. To show that such a normal substance can be so lethal, BDDP Unlimited created a wall of water installation on World Water Day....
I have no idea, but who needs drugs when you've got things like this on TV:
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