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Brita launches sustainable designer water bottle
Tide develops an app to help beat stains.
Wash away unwanted photographs.
A bin liner brand comes to the rescue of the people of Toronto during a month-long garbage collector strike.
To promotes its air-conditioning units, Consul found a cost-effective way of reaching thousands of people trying to cool down in the summer months.
A paint brand's promotional idea helps consumers visualise the effect of transforming the colour of their walls at home
Bounce targeted consumers who had devised their own unconventional uses for the dryer sheet product.
Ariel appeals to the environmentally conscious, with a campaign that centres around saving water
Ariel Extra Soft softened the landing for returning holidaymakers with brand messages delivered on the flight home.
AEG-Electrolux promotes its quiet appliances with posters displaying digital decibel readings at busy traffic junctions.
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A dream team of industry pioneers from around the world share their expert opinion
Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:
Olivia Solon
Water seems fairly innocuous, doesn't it? Well every year unsafe water causes the death of 8m people. To show that such a normal substance can be so lethal, BDDP Unlimited created a wall of water installation on World Water Day....
I have no idea, but who needs drugs when you've got things like this on TV:
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