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09/03/2010 GLOBAL – Clarins has embarked on a global crowdsourcing project to shape the identity of its latest brand. More
26/02/2010 NEW YORK - Estée Lauder Companies has created a new Corporate Marketing Centre of Excellence to drive marketing excellence across the organisation More
08/02/2010 PARIS - Strong brands and a focus on innovation have helped strengthen luxury goods group LVMH in the economic downturn, according to CEO Bernard Arnault. More
08/12/2009 UK - CBS Outdoor is the official media partner for Victoria and Albert Museum’s (V&A) landmark digital and interactive design exhibition, Decode: Digital Design Sensations. More
A French lingerie company creates a girl-next-door fantasy in central Paris.
Smartphones get closer to the catwalk with the latest mobile application
YSL embraces digital media and launches its Manifesto.
Estee Lauder turns personal make-up artist and creates some great PR
Jaeger-LeCoultre, International Herald Tribune and Unesco form an environmentally responsible triumvirate.
Zippo Lighters places oversized installations on top of taxis.
Mont Blanc promotes the use of fountain pens by placing hand-written text where least expected.
A watch company helps TV viewers plan their evenings and creates a new ad format in the process.
JCDecaux installed special posters at two Paris airports to promote a new Azzaro fragrance. The posters were fitted with diffusers to ensure that passers-by could experience the Silver Black scent. If they liked it the nearby Duty Free offered a chance to buy.
Starcom creates new PDA Sudoku and sponsors newspaper puzzles to highlight Parker's new 3 in 1 pen.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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A dream team of industry pioneers from around the world share their expert opinion
Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:
Olivia Solon
Water seems fairly innocuous, doesn't it? Well every year unsafe water causes the death of 8m people. To show that such a normal substance can be so lethal, BDDP Unlimited created a wall of water installation on World Water Day....
I have no idea, but who needs drugs when you've got things like this on TV:
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