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Pedigree uses humour to highlight the need for dog owners to take extra care over their pets' oral hygeine
Pedigree creates an adoption drive to help re-home unwanted dogs, positioning the brand as one that really cares.
A cat-food manufacturer partners with an online gaming channel to create an online scavenger hunt game that mimics cats' behaviour
Don't walk your dog alone. Pedigree creates the date a dog website to allow walkers to link up across Germany. Messages reminding consumers to take a Pedigree Snack when they went for a walk were integrated into the online experience.
Virtual pet gets public thinking about how to look after their dogs.
Cesar homed in on the owners of pampered pooches via product endorsement in dog salons across the country - places synonymous with pet indulgence.
My Dog targets pet obsessives by creating a venue where their pets can participate in their social life.
Product placement gets weird as dog brand Masterdog decides to leverage its sponsorship by introducing a dog to a reality TV show community. The dog even gets his own TV show.
Whiskas took to the streets in three cars. One car had a bowl of Whiskas on the roof and the other two had giant cats.
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Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:
Olivia Solon
Water seems fairly innocuous, doesn't it? Well every year unsafe water causes the death of 8m people. To show that such a normal substance can be so lethal, BDDP Unlimited created a wall of water installation on World Water Day....
I have no idea, but who needs drugs when you've got things like this on TV:
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