Printing/Photography :: Cream – The Innovation Exchange

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                      Latest Case Studies
                      Portraits of bloggersPhotobox
France
2008
An online printing company engages with key French bloggers with an innovative seeding campaign

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Superhero video goes viralKodak Gallery
Global
2008
Personalised superhero site proves a viral hit around the world.

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The Global Squid Ink CrisisKodak
UK
2007
Kodak generated significant awareness of its low-cost printer ink by creating an online hoax - the 'Global Squid Ink Crisis'.

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Zoom Zoom ZoomLeica
Switzerland
2007
Leica's billboard campaign showcased its new camera's credentials by utilising the zoom technology to create fascinating close-up images of the billboards' plain background

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Abbey RoadOlympus
UK
2004
Olympus were the only advertiser in a series of magazines that were intended to carry no advertising thus creating amazing standout in a highly relevant environment.

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Sponsorship creates free mobile newsXerox
Global
2004
Xerox did a deal with CNN that made mobile news free to GPRS mobile owners. The service allowed consumers to see the top 10 CNN headlines as well as a message from Xerox.

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Canon gives football stars camerasCanon
Global
2005
To give consumers an insight into footballers' lives, Canon gave 100 stars the new Ixus 40 and asked them to take images for an exhibition. The results were shown online, outdoors and were also auctioned to raise money for the Red Cross.

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Making readers the cover starsXerox
2007
Xerox collaborated with Wired Magazine to allow readers to customise the front cover with their own photos.

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Printing/Photography

What’s Hot

Latest Case Studies

Portraits of bloggers

Superhero video goes viral

The Global Squid Ink Crisis

Zoom Zoom Zoom

Abbey Road

Sponsorship creates free mobile news

Canon gives football stars cameras

Making readers the cover stars

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Right Brain, Left Brain Blog

Holy chocolate!

Killer water

Can someone please tell me what this is all about?

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