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12/03/2010 UK - Marks & Spencer hopes to enhance its “green” image with the launch of a new online competition to find environmentally friendly business ideas. More
03/03/2010 NEW ZEALAND - McDonald’s New Zealand became the first McDonald’s market in the world to offer customers Weight Watchers Approved Meals. More
01/03/2010 UK - Retailer Marks & Spencer is to invest £50m to become the world’s most sustainable national retailer by 2015. More
26/02/2010 NEW YORK - Estée Lauder Companies has created a new Corporate Marketing Centre of Excellence to drive marketing excellence across the organisation More
22/02/2010 UK - Fairtrade sales in the UK were up 12% in 2009 despite tough economic conditions as shoppers increasingly turned to products approved by the only independent guarantee of a better deal for Third World producers. More
15/02/2010 UK – Nectar, the UK consumer loyalty card, is working with Yahoo to create an ultra-targeted digital marketing service for brands. More
10/12/2009 UK - Online bank First Direct has been recognized for best innovation in three categories at the Econsultancy Innovation Awards More
High street retail giant admits mistake and boosts sales in quick thinking ad campaign.
A grocery chain shows its commitment to sustainability
Convenience store attempts to spread a little happiness with Facebook and free products
KFC uses innovative public/private fire safety initiative for a new product line.
BK targets male breakfast consumers with a bit of early morning voyeurism.
UK fashion outlet goes ‘street’.
Ikea engages Facebook users through ‘tagging’
The Seattle press falls hook, line and sinker for Ivar’s hoax.
Daffy’s goes guerrilla in the cinema.
Fashion retailer target updates a classic song.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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A dream team of industry pioneers from around the world share their expert opinion
Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:
Olivia Solon
Water seems fairly innocuous, doesn't it? Well every year unsafe water causes the death of 8m people. To show that such a normal substance can be so lethal, BDDP Unlimited created a wall of water installation on World Water Day....
I have no idea, but who needs drugs when you've got things like this on TV:
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