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26/02/2010 NEW YORK - Estée Lauder Companies has created a new Corporate Marketing Centre of Excellence to drive marketing excellence across the organisation More
10/12/2009 UK - Burger King is launching a campaign in the UK that invites young men to watch and interact with a bikini-clad girl as she takes her daily shower. More
08/12/2009 GLOBAL - Sex brand Durex, part of SSL International, has unveiled plans to create a global online community for people to share their sexual experiences and celebrate healthy sex lives. More
TV integration helps forgotten fragrance makes comeback and establishes its relevance with young women.
Covergirl takes over the subway with a range of new formats to promotes its lengthening mascara
Lynx offers more icebreaker tricks for single men.
L'Oreal targets young urban Malays in its sponsorship of popular talent show, Akademi Fantasia.
Hugo holds a billboard competition for budding artists
A haircare brand invites people to sing into their shampoo bottles and create their own music videos.
Estee Lauder turns personal make-up artist and creates some great PR
To communicate that its razors leave skin as smooth as ice, Gillette mounted a large prop razor onto an ice resurfacing truck at hockey matches.
Clean & Clear uses brand advocates to endorse its new product.
Sunsilk creates an original sitcom to promote its new product that promotes strong hair growth
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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A dream team of industry pioneers from around the world share their expert opinion
Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:
Olivia Solon
Water seems fairly innocuous, doesn't it? Well every year unsafe water causes the death of 8m people. To show that such a normal substance can be so lethal, BDDP Unlimited created a wall of water installation on World Water Day....
I have no idea, but who needs drugs when you've got things like this on TV:
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