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Not content with regular reality, many brands are dabbling with the new, improved Augmented Reality - be it through overlays on mobile phone camera screens or through webcam interactions.
Mini allows people to experience the new convertible in the comfort of their own homes.
ING helps cash-seeking consumers track down their nearest ATM via there mobile camera viewfinder.
IBM takes over Southfields underground station to hit tennis fans and corporates during Wimbledon. The domination receives massive publicity and reaches an international audience.
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A dream team of industry pioneers from around the world share their expert opinion
As a gift to those who made it to Valencia, the Festival of Media team created T-shirts which read: "I got there!".
Olivia Solon
A bit like Schrödinger’s cat, but easier to comprehend.
Tom Denford
There are dwindled numbers following a pretty raucous night last night. Rumour has it that some members of the delegation were up until just before breakfast, having raided the Microsoft tent for booze (with complicit Microsoft representatives)... I spent last...
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