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Shock horror! People don't want to live purely online. People prefer to have real experiences. This realisation has led to a number of outstanding executions that span online and offline.
Orange creates a real time interactive campaign using mobile and the web which sees rugby player Chabal ask members of the public for advice about how to kick a goal.
A whisky brand launches a Twitter-driven treasure hunt that spans online and offline media
Nine Inch Nails creates an elaborate viral campaign that takes fans on an adventure into a near-future dystopia.
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A dream team of industry pioneers from around the world share their expert opinion
As a gift to those who made it to Valencia, the Festival of Media team created T-shirts which read: "I got there!".
Olivia Solon
A bit like Schrödinger’s cat, but easier to comprehend.
Tom Denford
There are dwindled numbers following a pretty raucous night last night. Rumour has it that some members of the delegation were up until just before breakfast, having raided the Microsoft tent for booze (with complicit Microsoft representatives)... I spent last...
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