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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
21/10/2009 GLOBAL - Coke is teaching the world how to be happy, by appointing a team of Happiness Ambassadors to show us the way More
01/09/2009 To promote the launch of the Vodafone’s HTC Magic in Netherlands, the creative interactive agency Marvellous has created the world’s first branded urban game on an Android handset. More
28/08/2009 Virgin Money has launched a campaign in Australia looking for a member of the public to chauffeur Richard Branson around Sydney in a Virgin branded London Cab for the day. More
11/08/2009 Facebook has bought social media start-up firm FriendFeed for almost $50m. More
03/07/2009 Nike has a long track record of driving local grass-roots sporting events, but it has taken one philanthropic step further and has launched a wide-scale community programme in the US. More
Yellow Pages New Zealand creates a crowdsourced Yellow chocolate bar
Carlsberg targets Facebook users with a Christmas-themed application
Last.fm launches a music version of fantasy football.
Ikea engages Facebook users through ‘tagging’
Green and Blacks launches an online contest to create art from its packaging.
Royal Navy creates an app to boost recruitment.
Panasonic plays with perspective.
German filmmakers find themselves in front of the camera.
Servus starts a positive financial ripple
Universal Pictures promotes the Bourne Ultimatum with a game that sees players become assassins armed with water pistols.
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
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It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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