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Latest Case Studies

  • Chocolate feeds off fashion

    Chocolate feeds off fashion

    • Cadbury
    • UK
    • 2009

    The Easter Bunny blazes a fashion trail for Cadburys latest product

    Rated zero stars
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  • Picture perfect promotion

    Picture perfect promotion

    • Kodak
    • Global
    • 2008

    A written and photographic blog on the Olympics is a subtle promotion for Kodak.

    Rated zero stars
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  • Creative challenge

    Creative challenge

    • Pepsi
    • Asia Pacific
    • 2009

    Pepsi aims to engage over 30 million Chinese with its latest Creative Challenge.

    Rated five stars
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  • Campaigning for better schools

    Campaigning for better schools

    • Strong American Schools
    • USA
    • 2008

    A charitable organisation is calling on Americans to improve the country's education system by becoming part of an online community.

    Rated zero stars
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  • Anything but passive

    Anything but passive

    • Fischer + Fala
    • Latin America
    • 2009

    An Brazilian agency highlights the dangers of passive smoking as anti-smoking laws come into effect

    Rated zero stars
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  • Bounce beyond the dryer

    Bounce beyond the dryer

    • Bounce
    • Canada
    • 2008

    Bounce targeted consumers who had devised their own unconventional uses for the dryer sheet product.

    Rated zero stars
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  • Creating a man-made buzz

    Creating a man-made buzz

    • Nissan
    • Europe
    • 2008

    Nissan infiltrated car-enthusiast websites in order to spread the word about its new Infiniti brand.

    Rated zero stars
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  • Share something juicy

    Share something juicy

    • Starburst
    • USA
    • 2008

    Starburst asks its target audience to 'share something juicy', harnessing key video bloggers to create entertaining content

    Rated zero stars
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  • Adventures In Motion

    Adventures In Motion

    • Onedotzero
    • UK
    • 2009

    Event organiser Onedotzero creates a living, breathing logo

    Rated zero stars
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  • Head to head

    Head to head

    • Nortel
    • Global
    • 2008

    Nortel goes head to head with Cisco systems to increase its market share of the enterprise networking category.

    Rated zero stars
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  • Sal de Fruitas Lua
  • Colombia
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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IBM's predicts the next 5 hot innovation topics

For the full story, click here

Olivia Solon

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Stop using roller skates and hoovers during sex...

...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...

Olivia Solon

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Skin cancer is no laughing matter...

But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Drive loyalty

It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.

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