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30/11/2009 UK - Philips has launched an iPhone app for busy foodies that tells you how to cook gourmet cuisine in just 30 minutes. More
24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
09/11/2009 Google has acquired mobile ad display ad technology provider AdMob for $750m. More
02/11/2009 Google is taking on GPS mapping and satellite navigation companies with a free turn-by-turn GPS mapping service. More
02/09/2009 Time.com has launched a free iPhone application following the success of its BlackBerry application. More
02/09/2009 Nissan has teamed up with Yahoo! for an integrated mobile and internet campaign in support of the ‘Simplicity’ positioning of Nissan’s small car range across Europe. More
01/09/2009 Apple has signed a deal with the state-owned telecoms company China Unicom to bring the iPhone to China. More
01/09/2009 To promote the launch of the Vodafone’s HTC Magic in Netherlands, the creative interactive agency Marvellous has created the world’s first branded urban game on an Android handset. More
13/08/2009 Nokia and Microsoft have agreed to a deal that will see Microsoft Office Mobile software integrated into Nokia smartphones. More
04/08/2009 ModiFace has developed a technology that allows people to put their own images into online ads. More
Motorola and Verizon Wireless showcase the voice-activated search function of their Droid mobile phone.
Tide develops an app to help beat stains.
Smartphones get closer to the catwalk with the latest mobile application
Interaction sells Toyota’s new app.
Starbucks trial a new iPhone app allowing users to pay for their coffee by phone
Pizza Hut has launched an iPhone app making ordering a pizza more fun
Ralph Lauren creates an iPhone app allowing consumers to create their own fashion range.
Gritty crime movie American Gangster used OOH activity literally rising from street level.
Mazda uses augmented reality to drive consumers to its forecourts.
Nokia encapsulated the communication message for its multifunctional N95 model in a downloadable “all-in-one" desktop widget
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
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It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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