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10/12/2009 UK - Online bank First Direct has been recognized for best innovation in three categories at the Econsultancy Innovation Awards More
30/11/2009 UK - SendSocial is a new service that allows internet users to send each other real-world gifts and letters without the need for a physical mailing address. More
24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
16/10/2009 NEW YORK - Sales of "virtual goods" on social networking sites will pass $1bn in the US this year, double the recorded value in 2008. More
15/10/2009 USA - Having children makes women more likely to consider online discounts and coupons. More
08/10/2009 SEATTLE - Amazon has revealed that its Kindle 2 e-reader will be available internationally from 19 October. More
The Easter Bunny blazes a fashion trail for Cadburys latest product
An online sex shop creates a national sex spend index using Google Maps and its aggregated sales data
Faberge designs an online shopping experience tailored to its clients needs.
Gift experience company Red Letter Days increases sales by 51% with an affiliate programme
Outdoor clothing company Cabela uses a search strategy that centres around a national holiday to drive footfall to stores
Sony develops a revolutionary way of watching video content on mobile for the release of Japanese singer JuJu’s single
An entertaining viral demonstration leads to a 650% rise in sales for kitchen blender.
Celebrity sportsmen compete against their shadows to promote Adidas range.
An online retailer selling baby products gains a huge uplift in sales through a sophisticated search campaign
Argentinian e-commerce site Mas Oportunidades transforms its positioning to increase its market share.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
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It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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