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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
29/10/2009 LONDON - Consumers need more information and education about online privacy and online behavioural advertising (OBA), a new survey has revealed. More
16/09/2009 Microsoft Advertising is bringing its online behavioural targeting options to mobile. More
06/07/2009 BT has said it will not be using Phorm's controversial behavioural targetting ad system, despite claiming an avid interest in the technology. More
Old habits die easy with Volkswagen’s Fun Theory.
Lager brand takes ownership of traditional barbecues with competitions and radio ads.
MasterCard drives usage by offering a free magazine to consumers who pay with their cards.
Tylenol aims to improve its consumers’ quality of life.
Google gets its audience to think big.
Clean & Clear uses brand advocates to endorse its new product.
Puma creates a stripping app that bucks the market trends.
Save The Children encourages people to ‘print’ their support for change in the third world.
Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.
Kimberly-Clark takes healthcare training to its clients’ doorstep. Full description (200 words)
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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