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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
With the arrival of mortgage finance in Turkey, Emlak wanted to be the first to provide a newspaper Real Estate supplement for the growing number of would be property investors.
Volkswagen tests how far consumers will go to win a car
LAFA encourages young Swedes to practice safe sex.
YouTube organises a global concert
Pizza Hut has launched an iPhone app making ordering a pizza more fun
Google gets its audience to think big.
Becks create a digital music experience to advertise its brands.
Holograms and augmented reality promote the launch of a dark animated movie
Fiat launches the Bravo in Turkey with a range of surprising messages.
Customers were invited to design their own trainer colour scheme by simply texting a photo to Nike.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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A dream team of industry pioneers from around the world share their expert opinion
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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