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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.
Starburst asks its target audience to 'share something juicy', harnessing key video bloggers to create entertaining content
Hoegaarden gets consumers to discover the beer with a mix of SMS tokens, kooky furniture and a series of events in trendy bars and clubs.
Sprite reinforces a long standing basketball sponsorship by giving it a new interactive twist
Samsung links Dutch revellers together by broadcasting their parties to the nation, driving sales up 58% in two weeks.
Two very different brands partner to appeal to busy mums with an engaging campaign with a community focus.
Infiniti implement an integrated digital campaign to drive up sales of its new convertible
A government safe sex campaign produces the UK's first mobile interactive drama
Barack Obama reaches a connected youth with a focused social media campaign
Orange creates a real time interactive campaign using mobile and the web which sees rugby player Chabal ask members of the public for advice about how to kick a goal.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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