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10/12/2009 UK - Online bank First Direct has been recognized for best innovation in three categories at the Econsultancy Innovation Awards More
24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
08/10/2009 NEW YORK - 94% of companies will increase investment in social media despite the recession. More
16/09/2009 Cablevision is to become the first US cable operator to show interactive advertising to its digital TV customers next month. More
02/09/2009 Ad spend in the US fell by 15.4% in the first half of 2009 according to the latest figures from Nielsen. More
Posterscope intrigues commuters with a bold campaign that demonstrates the power of mixing out of home with search.
An integrated alternate reality game generates a buzz for the batman film months before it is released.
Microsoft launches its anti-virus software with a unique search campaign linking to favourable editorial content
HMV boosts sales with a sophisticated affiliate marketing programme
A group of brands join together to create a system that delivers targeted TV ads
General Motors uses dynamic paid search to raise paid search visits to its used car site by more than 70%
Capital boosts take-up of its iphone app.
Halifax International drives business among the disparate ex-pat community in a competitive market.
Strongbow appeals to the man in the white van with a mobile-driven campaign
Colgate-Palmolive launched a weekly clean product with a consistent Sunday-only media strategy, running once-a-week ads in the same Sunday newspapers and TV programmes.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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