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10/12/2009 UK - Online bank First Direct has been recognized for best innovation in three categories at the Econsultancy Innovation Awards More
24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
29/10/2009 LONDON - Consumers need more information and education about online privacy and online behavioural advertising (OBA), a new survey has revealed. More
23/10/2009 GLOBAL - Google and Microsoft have both signed a deal with Twitter that will see the search giants incorporate tweets into their search results. More
09/10/2009 LONDON - Publishers around the world are dropping their trousers for ad revenue. With print editions dwindling, there is an online scramble for digital pennies. More
23/09/2009 Yahoo! is launching a global brand campaign to celebrate its connection with people and communicate core product enhancements. More
16/09/2009 Microsoft Advertising is bringing its online behavioural targeting options to mobile. More
15/09/2009 Microsoft is launching a visual search tool that allows you to view your results by pictures rather than text. More
11/08/2009 Australia's online advertising market has recorded double-digit growth of 18.5% for the full financial year according to figures released by the IAB. More
11/08/2009 Facebook has bought social media start-up firm FriendFeed for almost $50m. More
Motorola and Verizon Wireless showcase the voice-activated search function of their Droid mobile phone.
Posterscope intrigues commuters with a bold campaign that demonstrates the power of mixing out of home with search.
Smeg is the first client to take advantage of the semantic targeting technology of Ad Pepper Media
Self-storage company Bluespace uses search marketing to drive a 200% increase in leads per month
A flavour-naming competition leads to a 14% sales increase in Walkers crisps
Microsoft launches its anti-virus software with a unique search campaign linking to favourable editorial content
HMV boosts sales with a sophisticated affiliate marketing programme
General Motors uses dynamic paid search to raise paid search visits to its used car site by more than 70%
Outdoor clothing company Cabela uses a search strategy that centres around a national holiday to drive footfall to stores
Unilever targets teenagers via mobile using a teen version of shampoo.
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
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It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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