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10/12/2009 UK - Online bank First Direct has been recognized for best innovation in three categories at the Econsultancy Innovation Awards More
24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
09/11/2009 We are all used to seeing nutrition labels on food, giving us a summary of calories, fat and salt content. More
16/10/2009 USA - A new team at MySpace is trying to make the brand "cooler" by focusing on entertainment. More
Tide develops an app to help beat stains.
Nokia signposts the way for new map service
The UN and the IAA team up to create a sustainability marketing campaign centred around the Climate Change Conference in Copenhagen.
Interaction sells Toyota’s new app.
Don Q provides guys with lady data to help them date.
An online sex shop creates a national sex spend index using Google Maps and its aggregated sales data
Volkswagen tests how far consumers will go to win a car
California Milk Board resurrects its popular ad character, White Gold.
Norwegian Airlines saw a 73% rise in ticket sales after a consumer design contest to celebrate its birthday.
LAFA encourages young Swedes to practice safe sex.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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