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What’s Hot

  • Online bank sweeps innovation awards

    10/12/2009 UK - Online bank First Direct has been recognized for best innovation in three categories at the Econsultancy Innovation Awards More

  • FMA call for entries

    24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More

  • Sustainability benchmarking

    09/11/2009 We are all used to seeing nutrition labels on food, giving us a summary of calories, fat and salt content. More

  • MySpace tries to keep its cool

    16/10/2009 USA - A new team at MySpace is trying to make the brand "cooler" by focusing on entertainment. More

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Latest Case Studies

  • Tide's Stain Brain

    Tide's Stain Brain

    • Tide
    • USA
    • 2009

    Tide develops an app to help beat stains.

    Rated zero stars
    Read more
  • Finding the finer things

    Finding the finer things

    • Nokia
    • UK
    • 2009

    Nokia signposts the way for new map service

    Rated zero stars
    Read more
  • Why cope when you can hope?

    Why cope when you can hope?

    • Hopenhagen
    • Global
    • 2009

    The UN and the IAA team up to create a sustainability marketing campaign centred around the Climate Change Conference in Copenhagen.

    Rated five stars
    Read more
  • Hybrid ad

    Hybrid ad

    • Prius
    • USA
    • 2009

    Interaction sells Toyota’s new app.

    Rated zero stars
    Read more
  • Lady data

    Lady data

    • Don Q
    • USA
    • 2009

    Don Q provides guys with lady data to help them date.

    Rated zero stars
    Read more
  • Kinky co-ordinates

    Kinky co-ordinates

    • Love Honey
    • UK
    • 2009

    An online sex shop creates a national sex spend index using Google Maps and its aggregated sales data

    Rated zero stars
    Read more
  • Hands on challenge

    Hands on challenge

    • Volkswagen
    • Norway
    • 2008

    Volkswagen tests how far consumers will go to win a car

    Rated zero stars
    Read more
  • Milking it

    Milking it

    • California Milk Processors Board
    • USA
    • 2009

    California Milk Board resurrects its popular ad character, White Gold.

    Rated zero stars
    Read more
  • Flying high with Unicef

    Flying high with Unicef

    • Norwegian Airlines
    • Norway
    • 2007

    Norwegian Airlines saw a 73% rise in ticket sales after a consumer design contest to celebrate its birthday.

    Rated zero stars
    Read more
  • Lucky number

    Lucky number

    • LAFA
    • Sweden
    • 2009

    LAFA encourages young Swedes to practice safe sex.

    Rated zero stars
    Read more
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  • Vodafone
  • Germany
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

IBM's predicts the next 5 hot innovation topics

For the full story, click here

Olivia Solon

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Stop using roller skates and hoovers during sex...

...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...

Olivia Solon

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Skin cancer is no laughing matter...

But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.

Olivia Solon

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Drive loyalty

It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.

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