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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
20/11/2009 UK - YouTube has launched a new section for full-length TV programmes for UK users. More
16/10/2009 USA - A new team at MySpace is trying to make the brand "cooler" by focusing on entertainment. More
09/10/2009 SAN FRANCISCO - After a year of legal squabbling, Warner Music Group and YouTube have agreed a deal that will see Warner songs back on the video sharing site. More
25/09/2009 CNN International and YouTube are to join forces for an interactive debate on climate change. More
19/08/2009 Bebo has unveiled plans to launch an online fashion show, The Closet, in partnership with O2, from the end of the month. More
24/06/2009 Brands are for the first time paying more to advertise around programmes such as the Simpsons online than on prime-time TV in the US. More
Clean & Clear uses brand advocates to endorse its new product.
The Royal Opera House puts high-brow culture onto the UK's most popular social networking site.
Ad funded programming on the future gets distributed on TV, mobile and internet TV.
Snack-sized dramas premiere for Penn State Pretzel relaunch
A viral ad that encourages viewers to make their own short films is the first digital campaign for Frijj.
Eurostar relaunched itself with a new media platform based on "New London".
Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.
Sunsilk creates an original sitcom to promote its new product that promotes strong hair growth
Starburst asks its target audience to 'share something juicy', harnessing key video bloggers to create entertaining content
A Twentieth Century Fox film is the first advertiser to take advantage of Messenger TV.
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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