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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
16/10/2009 USA - A new team at MySpace is trying to make the brand "cooler" by focusing on entertainment. More
09/10/2009 SAN FRANCISCO - After a year of legal squabbling, Warner Music Group and YouTube have agreed a deal that will see Warner songs back on the video sharing site. More
25/09/2009 CNN International and YouTube are to join forces for an interactive debate on climate change. More
Starburst asks its target audience to 'share something juicy', harnessing key video bloggers to create entertaining content
Cobra sponsors ITV's red button in a bid to associate itself with movies
Lynx provides young men with the tools to leave the internet behind and start attracting women.
Mercedes-Benz USA develops an interactive TV solution for the launch of its all new model, the M-Class.
Sony uses DVRs and VODs in the US to create an ad with different endings for men and women to promote its latest Bravia TVs.
OMD creates its own IPTV channel Mediapreview.tv to bring news to the media, marketing and advertising community in Portugal
Skoda uses IPTV to launch its new Octavia in China
Renault calls on Aegis Media to create and direct the launch campaign for the new Twingo.
The charity wristband goes digital with Peace One Day's logos, banners and email signatures for websites, blogs and social networking sites.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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