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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
29/10/2009 LONDON - Consumers need more information and education about online privacy and online behavioural advertising (OBA), a new survey has revealed. More
09/10/2009 LONDON - Publishers around the world are dropping their trousers for ad revenue. With print editions dwindling, there is an online scramble for digital pennies. More
09/10/2009 SAN FRANCISCO - After a year of legal squabbling, Warner Music Group and YouTube have agreed a deal that will see Warner songs back on the video sharing site. More
Gift experience company Red Letter Days increases sales by 51% with an affiliate programme
Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.
Uniqlo adds cachet to its brand with a pop-up store in Hoxton in London
Furniture retailer Tok & Stok advertises its sale with an innovative poster campaign.
Fashion retailer Target offers consumers the chance to make bags out of its billboards.
Aviva uses media owner, In Your Space to reach its potential customers.
Royal Mail demonstrates it has more to offer customers than letters and parcels.
Alka-Seltzer identifies itself as the ultimate hangover cure.
Ariel Extra Soft softened the landing for returning holidaymakers with brand messages delivered on the flight home.
Onitsuka Tiger creates an integrated Zodiac-inspired campaign to celebrate its 60th birthday.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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