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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
13/10/2009 NEW YORK - The New York Mets are pioneering a way to unite the crowd in the Citi Field stadium through technology. More
28/08/2009 Condé Nast is launching a record-breaking outdoor campaign to support the release of the second issue of its fashion glossy, Love. More
LG uses bus stop billboards to demonstrate its new handset’s assets.
Motorola and Verizon Wireless showcase the voice-activated search function of their Droid mobile phone.
Nokia signposts the way for new map service
Interaction sells Toyota’s new app.
A written and photographic blog on the Olympics is a subtle promotion for Kodak.
Castrol is using number plate recognition technology to advise consumers on oil choices.
Starbucks trial a new iPhone app allowing users to pay for their coffee by phone
Posterscope intrigues commuters with a bold campaign that demonstrates the power of mixing out of home with search.
By using a digital billboard that is updated with news and information headlines every 10 minutes 680 Radio hopes to attract more listeners.
Becks create a digital music experience to advertise its brands.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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