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14/12/2009 LONDON - Stella Artois is launching an online film festival to support the idea that you can be stylish and green at the same time. More
24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
20/11/2009 UK - YouTube has launched a new section for full-length TV programmes for UK users. More
09/10/2009 SAN FRANCISCO - After a year of legal squabbling, Warner Music Group and YouTube have agreed a deal that will see Warner songs back on the video sharing site. More
22/09/2009 Internet advertising is expected to account for about 15% of global measured advertising spending in 2010 More
03/09/2009 Dell is to roll-out its first global small and medium business (SMB) marketing campaign, following on its initial success in India and France. More
26/08/2009 Puma and Microsoft are forming a global partnership in support of the release of Forza Motorsport 3, scheduled for October this year. More
Ikea engages Facebook users through ‘tagging’
Sym creates a series of webisodes to promote its new range.
Johnnie Walker transfers its global campaign to the Chinese marketplace.
Smartphones get closer to the catwalk with the latest mobile application
The Royal Opera House puts high-brow culture onto the UK's most popular social networking site.
Customers were invited to design their own trainer colour scheme by simply texting a photo to Nike.
Snack-sized dramas premiere for Penn State Pretzel relaunch
A viral ad that encourages viewers to make their own short films is the first digital campaign for Frijj.
Balloons race across the internet to boost Orange's Pay-as-you-go tariffs.
Cinemagoers played virtual tennis thanks to Vodafone in Spain.
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
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It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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