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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
23/09/2009 Yahoo! is launching a global brand campaign to celebrate its connection with people and communicate core product enhancements. More
15/09/2009 Vodafone has launched a customisable homepage, Vodafone My Web, in South Africa. More
04/08/2009 ModiFace has developed a technology that allows people to put their own images into online ads. More
Stella creates Christmas cards to save trees
Smartphones get closer to the catwalk with the latest mobile application
Volkswagen tests how far consumers will go to win a car
Coke Light uses fashion to raise money for earthquake victims.
LAFA encourages young Swedes to practice safe sex.
Pizza Hut has launched an iPhone app making ordering a pizza more fun
Becks create a digital music experience to advertise its brands.
Becks enlists popular bands to re-envisage its brand’s beer label.
Customers were invited to design their own trainer colour scheme by simply texting a photo to Nike.
Bounce targeted consumers who had devised their own unconventional uses for the dryer sheet product.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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