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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
20/10/2009 USA - Verizon is bringing social media to TV, with a Twitter widget for its fibre optic TV service, FiOS TV. More
Nokia encapsulated the communication message for its multifunctional N95 model in a downloadable “all-in-one" desktop widget
Honda highlights the company's problem-solving abilities with an online problem playground.
Wal-Mart elevates its green image and drives sales of its sustainable products
Fly Thomas Cook has designed a ‘Holiday Widget’ to allow customers to gloat about their holiday and promote the FTC brand.
STA Travel maximised its brand message via a range of Travel Tool widgets that could be embedded in users' social network profiles.
Pepsi's mobile ad gains nine million impressions for a Super Bowl competition.
Mitsubishi creates an online treasure hunt for the components of a car to promote its new Colt model
Chevrolet uses a tree widget to promote its environmental credentials.
A new Axe variant engages with young men via an online game
Random House developed a widget allowing customers to browse books online.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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