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01/12/2009 UK - Technology developer Golden Gekko is releasing a service that allows clients to build their own mobile applications from as little as £100 (€110). More
24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
20/10/2009 USA - Verizon is bringing social media to TV, with a Twitter widget for its fibre optic TV service, FiOS TV. More
03/09/2009 The locations of McDonald’s restaurants across Europe will soon be available via Navteq digital maps. More
02/09/2009 Time.com has launched a free iPhone application following the success of its BlackBerry application. More
02/09/2009 Nissan has teamed up with Yahoo! for an integrated mobile and internet campaign in support of the ‘Simplicity’ positioning of Nissan’s small car range across Europe. More
04/08/2009 ModiFace has developed a technology that allows people to put their own images into online ads. More
Carlsberg targets Facebook users with a Christmas-themed application
Orange launches a Facebook app encouraging consumers to do more.
Royal Navy creates an app to boost recruitment.
Sym creates a series of webisodes to promote its new range.
Tide develops an app to help beat stains.
Wash away unwanted photographs.
The UN and the IAA team up to create a sustainability marketing campaign centred around the Climate Change Conference in Copenhagen.
Coke Zero sets up a Facebook group to help people find their doppelgangers.
Tylenol aims to improve its consumers’ quality of life.
Starbucks trial a new iPhone app allowing users to pay for their coffee by phone
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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