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07/12/2009 UK - More than 50% of small businesses launched new products or services in 2009, with a similar number planning to continue this level of innovation in 2010. More
24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
14/09/2009 Product placement is to be allowed on British television programmes for the first time More
26/08/2009 General Motors will remove the GM logo from all of its future cars in an effort to put a greater emphasis on the individual brands. More
L'Oreal targets young urban Malays in its sponsorship of popular talent show, Akademi Fantasia.
A written and photographic blog on the Olympics is a subtle promotion for Kodak.
Crispin Porter + Bogusky creates a scare, the idea that people were being fooled by fake Minis.
Courier company 2GO built a strong affinity with its target audience by taking a role in blockbuster movie.
Johnson's Baby Oil drives product usage by promoting the product in cinema screenings with creche facilities
Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.
The Singapore Tourism Board becomes a holiday destination for kids.
Sunsilk creates an original sitcom to promote its new product that promotes strong hair growth
Starburst asks its target audience to 'share something juicy', harnessing key video bloggers to create entertaining content
Ariel appeals to the environmentally conscious, with a campaign that centres around saving water
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
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It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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