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Latest Case Studies

  • Celebrating mispronunciation

    Celebrating mispronunciation

    • Pepsi
    • Argentina
    • 2009

    Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name

    Rated zero stars
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  • The Gucci lifestyle on the move

    The Gucci lifestyle on the move

    • Gucci
    • Global
    • 2009

    Smartphones get closer to the catwalk with the latest mobile application

    Rated zero stars
    Read more
  • Blind talent

    Blind talent

    • Volvo
    • Global
    • 2009

    Volvo teases viewers with its new vehicle.

    Rated four stars
    Read more
  • Happy travels

    Happy travels

    • Coca Cola
    • Global
    • 2009

    Coke launches a global campaign to define happiness.

    Rated three stars
    Read more
  • Unleash your yellow

    Unleash your yellow

    • The Simpsons
    • Global
    • 2009

    The Simpsons puts out a casting call for a new character

    Rated zero stars
    Read more
  • You are the boss

    You are the boss

    • Hugo Create
    • USA
    • 2009

    Hugo holds a billboard competition for budding artists

    Rated four stars
    Read more
  • Celebrating 120 years

    Celebrating 120 years

    • Brahma Lager
    • Brazil
    • 2008

    Brahma celebrates its 120th year with a campaign that pays homage to all of the hard working Brazilians.

    Rated zero stars
    Read more
  • Social Saturdays

    Social Saturdays

    • The Saturdays
    • UK
    • 2009

    Pop group The Saturdays’ get social with its fanbase.

    Rated zero stars
    Read more
  • Personal ads

    Personal ads

    • Illicit encounters
    • Global
    • 2009

    The extra-marital site launches a tongue-in-cheek campaign.

    Rated zero stars
    Read more
  • Milking it

    Milking it

    • California Milk Processors Board
    • USA
    • 2009

    California Milk Board resurrects its popular ad character, White Gold.

    Rated zero stars
    Read more
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  • Army
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

IBM's predicts the next 5 hot innovation topics

For the full story, click here

Olivia Solon

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Stop using roller skates and hoovers during sex...

...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...

Olivia Solon

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Skin cancer is no laughing matter...

But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Drive loyalty

It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.

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