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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
03/08/2009 This is a wonderful test. Short desc More
An on-pack recipe book is the product of a partnership between Danish Bacon and Delicious magazine
MasterCard drives usage by offering a free magazine to consumers who pay with their cards.
Crispin Porter + Bogusky creates a scare, the idea that people were being fooled by fake Minis.
Johnson's Baby Oil drives product usage by promoting the product in cinema screenings with creche facilities
Oral-B helps mums to get kids to brush their teeth
Dove reaches out to young women in attempt to take ownership of the hair category.
VW takes some unusual press ads to demonstrate its new auto-parking technology.
Intel takes media activity to new levels with musical webcasts, power breakfasts on the London Underground and Jamiroquai at retail.
Colombian campaign for the Toyota Prado special edition uses real banana leaf insert for "keep in touch with nature" message.
Colombian energy company EPM highlights the value of domestic gas in rented accommodation by giving connected homes standout in classified.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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