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  • FMA call for entries

    24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More

  • Innocent reunites choir for remake of hit 80s song

    23/11/2009 LONDON - Smoothie drinks brand Innocent has reunited members of the choir that released a 1980s Christmas hit ‘There’s No One Quite Like Grandma’ to raise money for charity. More

  • Google helps you navigate the musical landscape

    29/10/2009 GLOBAL - Google has launched a music search feature which incorporates streaming audio previews. More

  • MySpace tries to keep its cool

    16/10/2009 USA - A new team at MySpace is trying to make the brand "cooler" by focusing on entertainment. More

  • Spotify takes on TV

    09/10/2009 LONDON - Spotify is to launch a TV service in Sweden, heralding the music streaming service's intention to be available on as many devices as possible. More

  • Grolsch unveils new global positioning

    02/10/2009 LONDON - SABMiller has unveiled a new global positioning for its beer brand Grolsch, which it describes as a ‘charismatic maverick'. More

  • Samsung and MTV launch Euro campaign

    07/08/2009 Samsung is partnering with MTV in support of its new range of Beat Edition music mobile phones. More

  • Malibu launches campaign

    07/08/2009 Rum brand Malibu is launching a global campaign to support its "get your island on" tagline. More

  • Gambling with Trivia

    16/06/2009 Online game show company Amuso has launched a live multiplayer micropayment-based trivia game platform with social networking site Bebo and UK newspaper Metro. More

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Latest Case Studies

  • Fantasy music festival

    Fantasy music festival

    • Sony
    • Europe
    • 2009

    Last.fm launches a music version of fantasy football.

    Rated zero stars
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  • All's fair in beer and war

    All's fair in beer and war

    • Shiner
    • USA
    • 2009

    Shiner turns corporate exclusion to its advantage.

    Rated zero stars
    Read more
  • Monkey see monkey do

    Monkey see monkey do

    • Orange
    • UK
    • 2009

    Orange takes a virtual concert on tour around the UK.

    Rated zero stars
    Read more
  • Grime voting

    Grime voting

    • Office for National Statistics
    • UK
    • 2009

    The UK Government looks to reach out to the urban generation.

    Rated zero stars
    Read more
  • Street Editors

    Street Editors

    • The Editors
    • UK
    • 2009

    Editors add another dimension to their music with Google Street View.

    Rated zero stars
    Read more
  • Give and you will receive

    Give and you will receive

    • Orange
    • UK
    • 2009

    Orange launches a second year of its charity-based initiative RockCorps, encouraging young people to volunteer in community projects

    Rated zero stars
    Read more
  • Open happiness

    Open happiness

    • Coca Cola
    • South Africa
    • 2009

    Coke holds a South African talent search to start the World Cup party.

    Rated zero stars
    Read more
  • Social Saturdays

    Social Saturdays

    • The Saturdays
    • UK
    • 2009

    Pop group The Saturdays’ get social with its fanbase.

    Rated zero stars
    Read more
  • Amplichoir

    Amplichoir

    • Dell
    • 2009

    Dell aims to get the whole world singing from the same song-sheet

    Rated zero stars
    Read more
  • YouTuba

    YouTuba

    • YouTube
    • Global
    • 2009

    YouTube organises a global concert

    Rated zero stars
    Read more
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  • India
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Skin cancer is no laughing matter...

But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.

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How To...

Cream guides that help you navigate the changing communications landscape.

Drive loyalty

It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.

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