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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
16/10/2009 USA - A new team at MySpace is trying to make the brand "cooler" by focusing on entertainment. More
09/10/2009 SAN FRANCISCO - After a year of legal squabbling, Warner Music Group and YouTube have agreed a deal that will see Warner songs back on the video sharing site. More
Volkswagen use film to get women interested in cars.
California Milk Board resurrects its popular ad character, White Gold.
Virgin Blue enlists the Black Eyed Peas for a charity gig
A video game launch plays on people's superstitions with a furry new medium
Holograms and augmented reality promote the launch of a dark animated movie
Snack-sized dramas premiere for Penn State Pretzel relaunch
Courier company 2GO built a strong affinity with its target audience by taking a role in blockbuster movie.
3 launches in the UK, building affinity with their target audience through a multi-channel campaign.
Johnson's Baby Oil drives product usage by promoting the product in cinema screenings with creche facilities
Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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