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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
29/09/2009 Respected blogger and entrepreneur Seth Godin has launched a site that aggregates brand conversations and presents them in a public-facing dashboard, called Brands in Public. More
18/08/2009 Clear Channel Outdoor has extended the reach of its bike sharing program, SmartBike, with its launch in Mexico City. More
11/08/2009 A campaign has launched in Brazil that advises people to wee in the shower to conserve the 12 litres of water used in each toilet flush More
07/08/2009 In the run up to the World Cup in South Africa next year, one company has come up with a football table-based advertising platform. More
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name
Yellow Pages New Zealand creates a crowdsourced Yellow chocolate bar
Duracell gets people to pedal-up some New Year’s Eve power.
UK fashion outlet goes ‘street’.
Stella starts a fund to help save the UK's hedges
Heineken gives back to the community at Christmas during times of economic hardship
Peugeot designs a cinema campaign to connect with its traders.
Stella creates Christmas cards to save trees
Sony pumps up space hoppers as part of its Spark Something campaign
Shiner turns corporate exclusion to its advantage.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
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It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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