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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
19/11/2009 Celebrity endorsements influence the buying habits of 18 to 34-year-olds more than older age groups, according to a Mediaedge:cia (MEC) study. More
21/09/2009 Almost a third of consumers globally believe that celebrity endorsements influence their purchasing decisions. More
07/09/2009 Fashion designer Karl Lagerfield and designer Philippe Starck feature as guest editors for the October issue of Wallpaper. More
28/08/2009 Virgin Money has launched a campaign in Australia looking for a member of the public to chauffeur Richard Branson around Sydney in a Virgin branded London Cab for the day. More
14/08/2009 Foot Locker has launched a new European ad campaign in support of the iconic Nike Air Max 90 shoe. More
07/08/2009 Samsung is partnering with MTV in support of its new range of Beat Edition music mobile phones. More
07/08/2009 Rum brand Malibu is launching a global campaign to support its "get your island on" tagline. More
L'Oreal targets young urban Malays in its sponsorship of popular talent show, Akademi Fantasia.
Orange takes a virtual concert on tour around the UK.
The UK Government looks to reach out to the urban generation.
The UN and the IAA team up to create a sustainability marketing campaign centred around the Climate Change Conference in Copenhagen.
Smartphones get closer to the catwalk with the latest mobile application
Editors add another dimension to their music with Google Street View.
Nespresso relies on exclusivity and ethics to drive sales.
Pop group The Saturdays’ get social with its fanbase.
Lager brand takes ownership of traditional barbecues with competitions and radio ads.
Planned Parenthood rebrands its free condoms as a female must-have and teams up with fashion brands.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
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It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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