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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
11/11/2009 USA - Google, Yahoo, eBay and Microsoft are falling over each other to provide consumers with free wi-fi access in airports and public spaces in the run up to Christmas. More
19/10/2009 LONDON - The Advertising Association plans to rebuild trust in advertising following the revelation that less than 15% of people trust it. More
15/10/2009 USA - Having children makes women more likely to consider online discounts and coupons. More
08/09/2009 Unilever has been named sustainability leader in the ‘food & beverage' sector of the Dow Jones Sustainability Index. More
19/08/2009 Panasonic Australia has launched a customer support service through social media channels. More
15/07/2009 Square Meal has found an innovative way to boost restaurant trade in glum economic conditions More
Heineken gives back to the community at Christmas during times of economic hardship
Stella creates Christmas cards to save trees
Ambev uses a range of marketing techniques to attract top quality graduates.
Kozel encourages drinkers to become brand advocates.
Castle unites South African football fans with a huge campaign in the run up to the World Cup 2010.
Kit Kat encourages stressed workers to have a break
Timberland changes its positioning to target blue collar workers.
Lager brand takes ownership of traditional barbecues with competitions and radio ads.
Norwegian Airlines saw a 73% rise in ticket sales after a consumer design contest to celebrate its birthday.
A German energy company harnesses electricity for a simple Christmas message to all.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
Cream guides that help you navigate the changing communications landscape.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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