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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. More
12/11/2009 Print titles are coming out fighting with a range of innovations that enhance the medium. More
09/11/2009 LONDON - Augmented reality glasses have been developed, projecting real-time language translation directly into people's eyes. More
17/06/2009 SPRXmobile has launched what it claims to be the “world’s first mobile Augmented Reality browser” which displays real time digital information on top of the mobile’s camera image. More
Stella creates Christmas cards to save trees
Nestle turns a cereal packet into a games console with AR
Red Bull gives the publishing industry ‘wings’
Holograms and augmented reality promote the launch of a dark animated movie
Mazda uses augmented reality to drive consumers to its forecourts.
A German toy site finds an innovative way to drive sales of Lego using the bricks to create an interactive billboard
A premium gum from Wrigley’s shakes up the category and launches a sophisticated Augmented Reality application targeted at budding DJs.
Mini allows people to experience the new convertible in the comfort of their own homes.
Fanta creates a series of mobile applications including an augmented reality tennis game to engage with teens.
Nashua Mobile appeals to the tech-savvy with QR codes from a popular newspaper.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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Olivia Solon
...seems to be the message in this ad from Philips to promote its range of sexual massagers. Having a few friends working as doctors, I am well aware of the odd range of items that find their way into orifices...
But that didn't stop Friends of Cancer Patients handing out 300 coffin-shaped towels on the beaches of Dubai along with sunscreen samples: From JWT Dubai.
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It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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