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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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    Brand Experts: Xbox - Game on for Xbox

    www.creamglobal.com, 01 April 2008, 05:16 PM

    Microsoft is the first of the major brands to launch a third-generation console. How will media strategy help convince both hardcore gamers and mass audiences that this is the one to buy?

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