This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.

Idea of the Week

Inspiration from Cream for AdvertisingAge readers

Divine chocolate bar

  • Kit-Kat
  • The Netherlands

People are always claiming to find the face of Jesus on odd places - on pieces of toast, in a cushion, on a meteorite. KitKat wanted to play on its 'Have a break, have a KitKat' tagline within this context. Have a break in the Netherlands means "give me a break" or "enough is enough". Instead of creating an ad, they created a sighting of Jesus in a KitKat. A credible fake email was created and sent from a person who had apparently just taken a bite out a KitKat and found, to his utter disbelief, an image of Jesus.

Read full case study

How To...

Cream guides that help you navigate the changing communications landscape.


    About Cream

    Cream: Home to the world's best marcomms innovation. Cream has teamed up with Ad Age to provide MediaWorks and Ad Age Global readers with an Idea of the Week case study.
    Special offer: Cream Insight Reports for £99
    Crisis management report - small Calming the storm: marketing your way out of crisis 101
    Key lessons of successful reputation management in Cream's Crisis Management report

    Find out more 


    Case Study Library

    Home to more than 3,000 examples of innovative brand communications, with 50 case studies added each month.

    • #LiveFearless

      • Nana
      • Jordan

      Nana launches an online, reality based web series giving young women the chance to embark on a journey with their BFF to #LIVEFEARLESS.

      Rated 0 stars
      Read more
    • Meet The Family

      • Nescafe Arabiana
      • Kuwait

      NESCAFÉ Arabiana unveils a family of funny cups via an integrated campaign spanning digital, social, TV and mall activations.

      Rated 0 stars
      Read more
    • Call Centre Cosmo: P&G taps new target audience

      • Olay
      • Philippines

      P&G brings together multi-brands through a new print medium to enter the call centre fortresses of the Philippines.

      Rated 0 stars
      Read more
    • Sensodyne: Future Now

      • Sensodyne
      • Australia

      Sensodyne takes lofty science and brings it into the realms of everyday entertainment through a series of five short films.

      Rated 0 stars
      Read more

    Cream Shuffle

    Stuck for ideas? Use our automated inspiration tool.

    ShuffleClick to shuffle
    • Coca Cola
    • Brazil
    Read more

    Cream Subscribers

    Other C Squared Products

    logo 2013 small

    © C Squared Networks Ltd.

    115 Southwark Bridge Rd,
    London, SE1 0AX.

    Registered Number: 8391925
    VAT REG NO: GB158 9727 52

    Umbraco development
    by Vizioz