AdAge Idea of the Week :: Cream – The Innovation Exchange

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Idea of the WeekInspiration from Cream for AdvertisingAge readers
			
Live every litre: The movieHonda
Europe
It takes a brave brand to crowd source an entire movie, but that's exactly what Honda has done with their "Live Every Litre" campaign to promote the new CR-Z. Strippers, war heroes and bouncy castles all feature in this European road trip movie that started life on social media platforms. 
Read full case study
How To...Cream guides that help you navigate the changing communications landscape.
Innovate in OOHWhen describing the different media platforms to those outside the industry, out-of-home (OOH) is often explained away as simply “posters”. 
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Cream: Home to the world's best marcomms innovation. Cream has
teamed up with Ad Age to provide MediaWorks and Ad Age Global
readers with an Idea of the Week case study.

 




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Case Study LibraryHome to more than 2,500 examples of innovative brand communications, with 50 case studies added each month.
Latest
Most Viewed
Top Rated
MoreCharacter mischeifWrigley
United Arab Emirates 
Wrigley uses fun characters in real life settings to promote Extra Aqua gum. 
Rated 0 stars
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Condom challengeRFSU (Swedish Association of Sex Education)
Finland
Scandinavian condom brand motivates people to have more sex and make the world a better place. 
Rated 0 stars
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Mr AsahiAsahi
UK
Asahi designs a robot to pull pints. 
Rated 0 stars
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Space Barley: The final frontierSappuro
Japan 
Japanese beer brand boldy brews beyond the stars and donates money to charity. 
Rated 0 stars
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MoreA time for givingHeineken
Malaysia 
Heineken gives back to the community at Christmas during times of economic hardship
Rated 4 stars
Read more
Celebrating mispronunciationPepsi
Argentina 
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name
Rated 0 stars
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Brighter morningsTropicana
Canada
Tropicana becomes Canada’s National Provider of Brighter Mornings
Rated 5 stars
Read more
Ring, ring! Run, run!Nike
Spain 
Nike encourages the people of Spain to prank their friends and sign up to the Nike+ running community.
Rated 5 stars
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MoreSleepover for self esteemDove
Canada
Dove brings mums and daughters together by encouraging them to participate in sleepovers
Rated 5 stars
Read more
The high value long-tailHMV
UK
HMV boosts sales with a sophisticated affiliate marketing programme
Rated 5 stars
Read more
Finding body and soulDove
Canada
Dove creates a live play casting real women between the ages of 45 and 78 to promote its Pro-Age products
Rated 5 stars
Read more
Gatorade gets gamersGatorade
USA
Gatorade finds a sensitive and authentic way of integrating into a basketball console game to reach an increasingly fragmented young male audience
Rated 5 stars
Read more

      
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North Face
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<a href="http://adserver.adtech.de/adlink|3.0|567|2048417|0|170|ADTECH;loc=300"><img src="http://adserver.adtech.de/adserv|3.0|567|2048417|0|170|ADTECH;loc=300" border="0" width="300" height="250"></a>

Right Brain, Left Brain Blog    A dream team of industry pioneers from around the world share their expert opinion
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									It's like Worms, with Cheetos. 
							
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									Gay Jamaican beer? Frankie says Red Stripe
							
								Anyone over the age of 30 remembers the fuss caused by Frankie Goes to Hollywood and their synth-fuelled 80s pop anthem "Relax". People under 30 but over 25 remember the iconic Katherine Hamnett "Frankie Says Relax" t-shirts (which were actually...
							
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How To...Cream guides that help you navigate the changing communications landscape.
Innovate in OOHWhen describing the different media platforms to those outside the industry, out-of-home (OOH) is often explained away as simply “posters”. 
Read more
More

Idea of the Week

Live every litre: The movie

How To...

Innovate in OOH

About Cream

Case Study Library

Character mischeif

Condom challenge

Mr Asahi

Space Barley: The final frontier

A time for giving

Celebrating mispronunciation

Brighter mornings

Ring, ring! Run, run!

Sleepover for self esteem

The high value long-tail

Finding body and soul

Gatorade gets gamers

Toolbox

Free Trial

Cream Shuffle

Right Brain, Left Brain Blog

It's like Worms, with Cheetos.

For the executive that has everything. Except a note pad.

Gay Jamaican beer? Frankie says Red Stripe

How To...

Innovate in OOH

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