It's not funny

  • BBC TV Licensing
  • UK

The BBC conveyed its serious message to the student population that "It's not funny" to avoid buying a licence by inviting them to upload "anti-humour" clips on a microsite, using an exclusive comedy gig as bait.

To continue reading this case study please subscribe

Find out more & subscribe

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Doritos
  • Latin America
Read more

Cream Subscribers

Other C Squared Products

Cream logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 4381130
VAT REG NO: GB799 3995 30

Made with Fantastic Thinking